One of the greatest reasons that small businesses fail to grow is because they lack one really important thing: clarity.

Whether it’s lack of clarity in your messaging, your client journey, or the value you add in the market – when you aren’t clear, your marketing will always struggle to engage and keep clients in your corner.

At Oh Yes Communications, we approach this entire conversation differently. While other agencies prematurely focus on the “fun stuff” like logos, colors, and revamping collateral – we believe that messaging MUST come first.

Messaging first, always.

Our “Clarity in Your Messaging” workshop is designed to give you the clarity (and the confidence) you desire to stand out and build a brand of impact that lasts. Follow along as we get into the nitty gritty of a messaging workshop and what you can expect when you set yours up with the Oh Yes team!

But, Why Messaging First?

Pretty websites are cool, but they don’t convert. Words, and more specifically, the RIGHT words, create a connection worth acting on with the people you’re best positioned to serve. And if we haven’t clarified our message, what we’re saying is white noise.

Which is why, starting with messaging BEFORE developing your visuals is essential. Your messaging not only influences your branding, from the colors used to the design that will appeal to your target audience, but a thorough and strategic messaging deep dive also gives you the clarity of knowing where and how to show up so your clients find you.

Until then, we’re committed to helping our clients save time, money and energy with messaging that is aligned and worth their efforts.

What is an Oh Yes Messaging Workshop?

The Oh Yes “Clarity in Your Messaging” workshop is a 1-day collaborative intensive designed to bring clarity to your messaging and client journey. Messaging workshops are held virtually or in-person (local to the DMV and surrounding areas).

Throughout the day, we tap into 4 core sessions that guide us along to craft a cohesive message and client story that leaves a lasting impression.

In a messaging workshop, we take a deep dive look to uncover what makes your brand different so that you not only create consistency in your word, but hone a brand that builds trust in the process. We’re not just scrolling for trends in the current marketing world – we’re using timeless principles and an effective marketing strategy to position you as the expert you are.

Why Do I Need a Messaging Workshop?

Here’s the thing: You already know your business like the back of your hand. You’re a seasoned business owner with years of experience in your industry, so what could you possibly get out of a messaging workshop this far into business? We’re glad you asked…

Re-Discover Your Purpose

You started your business with a skill and mission, but after a few years of “entrepreneuring”, you got caught in the “what” of your business and forgot to lead from the “why”. This workshop taps into that and clarifies every way your “why” influences the internal and external part of your business and team.

Stop Feeling Stuck

While your business may be growing, whether in revenue or in team members or both, there still seems to be a lack of clarity. This disconnect in workforce misalignment makes it difficult to hire the right people, and makes it confusing for current team members to embody your company culture and deliver your desired client experience.

A messaging workshop helps clarify between the internal and external culture, so that there are clear expectations for team members and all marketing efforts are aligned.

Scale With Ease

Your brand is intact, but you’re ready to take it to the next level. The problem? You spend a lot of time trying to promote your business, but never truly know what to say or how to say it, leaving you feeling less accomplished and even more disjointed in your process.

A workshop helps find the words to create a messaging strategy that remains cohesive over time, so that you spend less time “brainstorming” and more time reaping the benefits of knowing what to say.

Your Messaging Workshop – What to Expect

Oh Yes “Clarity in Your Messaging” workshops are led by 1-2 Oh Yes messaging experts and bring you a full day of value-packed, clarity-driven messaging and marketing sessions so that you start showing up with confidence, both online and off.

With that being said, you can’t spell “workshop” without “work”.

This intensive is not meant to be easy. In your 1-day intensive, we work with you to peel back the many layers of your brand and client experience, requiring a lot of creative energy in the process.

Pre-Workshop

We don’t want you walking into your workshop blindly. Before you head into your first call, there are a few things you can do to prepare:

  • Gather your Team Members Accordingly: It is possible to have multiple team members from your company join in on different workshop session calls. Our general rule of thumb is that we should be able to “feed the room” with a large pizza. We’ve found that the most effective workshops limit the team members to 3-5 people total.
  • Send Brand Assets and Existing Files: Before the workshop, we will ask you to send over any relevant files or documents to help us get a better understanding of your brand and the foundation that you’ve built.

Session 1: Clarify Your Values

We always start a messaging workshop by spending time defining your brand values. Your core values influence the way you approach everything in your business, from internal communications with the team to how to approach client-facing interactions. They also help clarify: team/workforce alignment, team culture, who to hire, standards for communication with clients/team members, and what opportunities and growth to pursue next.

Session 2: Clarify Your Why Statement

Most businesses operate from the WHAT and not the WHY of their brand message. After time, many fall prey to just trying to make the sale by only showing what they’re offering. You’re not offering a unique service, but your approach and why you offer it is.

Consider your why statement the “north star” of your brand – it’s something that you and your team can always come back to when any messaging feels out of alignment. It serves as both a reminder of why you’re here and the recognition it gives your audience.

Session 3: Clarify Your Brand Story

Storytelling is the most powerful tool available to compel a human brain. When it comes to messaging, the story you tell shouldn’t actually be about YOU. Your client is not your competition, but rather the character of why your company exists.

Every story is about a character who wants something and has to overcome conflict to get it. Through this session, we draft out your Brand Story at the company level to ensure all of your content creation positions your client as the hero.

Session 4: Clarify Your Marketing Strategy

The last and final session in a messaging workshop takes everything we learned about your ideal client to create a signature process that takes them from introduction to “I’m all in!”. It will become the foundation upon which all future marketing efforts, materials, plans and messages are created.

BONUS Session 5: Clarify Your Client Communication Journey

Retainer clients get a bonus session in their first month of working with Oh Yes, Clarify Your Client Communication Journey.

In this session, we discuss your client communication journey to identify any gaps or opportunities that may be present in your current marketing framework.

Post-Workshop

This messaging workshop will bring you and your team into alignment, leaving you feeling ready and eager to market your upgraded brand. We have yet to complete a workshop where the client and their team wasn’t energized and amped to hit the ground running in a NEW strategic and tactical way.

Within one week of your messaging workshop, our team drafts your Messaging Playbook and presents our recommendations for updates to your current brand. Once your messaging playbook has gone through the review process and your branding is updated, you receive a multi-page Brand Guide that fully details all of the finalized messaging we crafted during your workshop in one simple and organized file.

You’re just one move away from a marketing plan you can be confident in and a team you can rely on. Book a Discovery call today to connect with our team!